LONDON: Aik Hunar Aik Nagar – AHAN organized ‘Handmade Pakistan Exhibition’ at High Commission for Pakistan, London, United Kingdom. This event marked the first occasion when AHAN exhibited rural handmade products of Pakistan under its brand name ‘Handmade by AHAN’ in UK.
The products on display in the exhibition represented just a small segment of the vast range of ‘Handmade by AHAN’. Product range included regional hand embroidery, Ajrak, Patch Work (Rilli), accessories (Apparels, Home Décor), Lacquer Art, Silver Jewelry and leather.
This was the first time that AHAN, a public limited company operating as subsidiary of Pakistan Industrial Development Corporation under Ministry of Production, displayed rural craft of Pakistan in UK with hopes of opening further avenues for export of such products overseas benefitting poor rural artisans and craft person of the country. The CEO of AHAN also added that AHAN plans to arrange and participate in more exhibitions overseas in future.
The Handmade Pakistan Exhibition was extremely well received with dozens of visitors turning up to buy and inquire about the unique products and the stunning handiwork. Amongst the most appreciated products were embroidered truck-art cushions from Balochistan, Sindhi Ajrak and Rilli, beaded jewelry from Khyber Pakhtunkhwa and lacquer items from Sillanwali.