Karachi, 17th March, 2012: Body shop launched their new fragrances range “Ananya” with Celebrities, Socialites, press, Media and People from all walks of Life. This event took place in a gigantic mall in front of sea at Clifton.
The show started off with Speech of BodyShop’s Brand Manager Ms Anita Ali and she shared her Brand philosophy through these words “We’ve never believed that beautiful should be a stereotype that few can achieve. We want to celebrate the innate beauty of every individual, to excel in confidence and self esteem!” she also explained about the brand involvement in social development program and said “Our customers do not only buy our products but they support our value campaigns, in 2009 we launched Stop Child trafficking Campaign. The key call to action of our campaign was the ratification of Optional protocol to UN convention on the rights of Child, on the sale of children, child prostitution and child pornography.
Over 7 million signatures from around the world were raised; around 250,000 signatures were received from Pakistan”
Famous Actress and Model Suneeta Marshell then called on stage where she shared her personal views by saying” “I think women are interesting and their Fragrance should be something signature and something that brings out our inner beauty and confidence and makes us feel like leaving a long-lasting impression. This fragrance represents incredible energy and powerful femininity.”
She further said “This perfume is very fresh. It’s all floral with notes of violet, ylang ylang and tube-rose backed by sweet peach and spicy sandalwood
After expressing Views, Suneeta Marshel then revealed “ANANYA” Range by raising a curtain and 5 Models, Saba Skinder, Ambreen, Maryam, Komal and Norren took each Ananya’s Product and revealed further, by doing catwalk and sprayed fragrances in air so guests can have a better look of each Ananya’s Range and can smell the magic of Ananya. This beautiful and successful event was organized by ‘Munna Mushtaq’ and His Company ‘Montage Event’ in collaboration with Asif Nicky as project head and choreographer of the show. Astounding Make up was done by Angie Marshell and Sherry Faridi while dazzling dresses were provided by Wassam.
Actress Gia Ali, Ayesha Umer, Rabia Butt, Makeup artist Angie Marshell, Mona J, Amber Khan, Hostess Kiran Khan, Uzma Khan, Model Meera Ansari, Designer Asad Tareen Samar Mehdi, Ayesha Warsi and other celebrities and socialites appreciated the efforts done and called this a successful launched because it was “crisp, short and whole message was to the point“ Credit List: Event Organizer: ‘Montage Event’ by Munna Mushatq, Project Head: Asif Nicky, Make-Up: Angie Marshell & Sherry Faridi, Designer: Wassam, Brand Manager: Anita Ali, PR and Choreography: Asif Nicky
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