KARACHI: Retail brand Change has launched at Brands Just Pret, one of Karachi’s most prestigious and illustrious multi-brand stores located at Dolmen Clifton Mall. To celebrate its launch, Change held a unique and innovative Change-makers event where women of substance who have brought about real and substantial change in Pakistan were honored. Change makers
from a variety of fields were recognized and awarded Change trophies for being true harbingers of Change in many ways.
The honorees belonged to diverse sectors such as fashion, publishing, entertainment, education and the performing arts. Though the Change makers belonged to various age groups and professions, the unifying factor was their commitment to bringing about progressive change in the country.
“This is a big step forward for Change, and this will be the first time Change will be doing an event of this size,” said Mr. S. M. Arsalan, CEO of Change clothing. “Change clothing is now stepping into the high fashion market after having captured the mainstream retail market.”
Change clothing has big plans for 2012, said Mr. Aquil Halai, co-owner of Change clothing. “We plan to launch 12 outlets by the end of this year with about 7 being launched in Karachi. Change is on its way to bringing about a true change.”
Amongst the change makers honored at the event were Rehana Hakim, publisher of Newsline magazine, who launched Pakistan’s first politico-socio magazine and Joshinder Chaggar, who has brought about a complete change in the field of choreography in Pakistan by introducing modern and ontemporary choreography.
“I am delighted to be a change maker and I am glad achievements in fields such as dance and choreography are now being recognized,” said Chaggar, who wore a stunning chic Change outfit at the event.
Performing arts seemed to be a theme at the event since another dynamic personality honored at the event was Nida Butt, producer, director and choreographer. Nida Butt was singled out for having introduced Pakistan to the idea of musical performed to live music.
In addition, the Change makers event also honored women such as Hira Tareen who is distinguished for being Pakistan’s first female DJ as well as Angeline Malik who has made huge contributions as a director and television actor.
“I’m delighted to be chosen as one of the change makers for this event,” said Rehana Hakim, the publisher of Newsline magazine. “And it’s great to see that Newsline’s contribution to the field of journalism is being recognized in such a nice fashion.”
Saraa Gheewala, one of the honorees, is the CEO of Snog frozen yogurt and is being recognized for helping transform the world of desserts in Pakistan. “It feels great to be nominated as a change maker and it’s great to know that bringing about change in fields other than fashion, education etc is also being recognized.”
Two prominent awardees were Andaleeb Rana, the founder editor and the Editor-in-Chief of Xpoze Monthly, as well as beautician and salon owner Annie Mansoor of Allenora. Andleeb Rana Farhan has a rich and varied experience in publishing, print and TV media and advertising. She is certainly not a new name in the media circles; in fact she has become as much an institution in the local fashion circles as the names she has worked with.
Annie Mansoor is one of the pioneers in the beauty industry, and is considered to be the trend setter in the field of bridal makeup. With more than 11 salons to her name in Karachi, Annie Mansoor is a true change maker in the field of beauty and makeup.
Another major change maker in the field of accessories is Mahin Hussain, who has launched a popular and renowned brand of hand bags and accessories.
A popular change maker is Nadya Hussain who hasn’t just changed the world of modeling, but has also changed the world of motherhood – or at least the perception of it. As a working mother who is visibly in the public eye, Nadya Hussain has juggled two kids and a third on its way with a demanding career first as one of the country’s most successful ramp and print models, and then as a savvy businesswoman who was amongst the first models to own a lawn brand as well as running a shoe brand and more recently launching a beauty business.
The event will be hosted from the platform of Brands Just Pret, one of Karachi’s most happening multi-brand store, and will mark the launch of Change at this store. Somaya Adnan, Managing Director of Brands Just Pret, said she was really excited that Change will now be present at Brands Just Pret.
“I think prêt is the need of the day, and Change is a great prêt brand due to their reasonable prices and simple yet trendy clothes,” said Somaya Adnan. “They fill a need in the market for simple and casual clothes at great price points.”