KARACHI : Cinnabon Pakistan held its first ever blogger’s event at Dolmen Clifton Mall, making it an exciting and adventurous event. The blogger’s event was a huge success with food bloggers from all over the city gathering to feast on Cinnamon rolls and Cinnabon Stix.
Zahra brand manager, Cinnabon and Aisha Nasir
The blogger’s event was conducted as part of the pre-event campaign for Cinnabon’s launch of their second Karachi outlet. The first Cinnabon outlet in Karachi is located at Dolmen Clifton Mall, and the second one is opening up on 12th April at Atrium Mall.
The kiosk style outlet offers the full range of Cinnabon delicacies ranging from their gooey Cinnamon rolls to their refreshing and ultra delicious Chillatas. With their second outlet in Karachi, Cinnabon Pakistan is strengthening its presence in Karachi – a city which embraced Cinnabon with open arms, long lines and a hefty appetite for the Cinnamon rolls.
Quote from CEO of Cinnabon, about second opening in Karachi
Yasser Khwaja CEO with Zahra brand manager 2
The blogger’s event was held to bring together some of the most influential voices in the food industry, including free lance writers, bloggers at news desks, photo bloggers and even a V-logger.
“I think this was a great initiative and one I was extremely excited about,” said Farah Kamal, renowned food blogger and photographer. “Such blogger’s meetup give us the chance to really get to know a product, do some tastings, share our thoughts and get to meet the owners.”
Another blogger Sidra said she was super-excited about this blogger’s meetup because this was the first time she had ever been invited to a meetup of food bloggers. “It’s a really neat idea and I hope other people catch on and start conducting more such meetups,” she said. “Kudos to Cinnabon Pakistan for taking the initiative.”
Second quote from CEO of Cinnabon about food bloggers:
Mr. Yasser Khwaja CEO, Cinnabon 2
Company/organisation info: Rich and Greg Komen’s mission was to pioneer the “world’s best cinnamon roll.” To accomplish this, they hired a local food connoisseur, Jerilyn Brusseau. After many months, hundreds of kitchen experiments, and numerous trips to Indonesia to find the best, most flavorful cinnamon, the team perfected its famous Cinnabon recipe. Soon after, they opened the first Cinnabon bakery on Dec. 4, 1985 at Sea Tac Mall in Seattle, WA.