Honoring CSR – Warid continues spreadingThink Pink thought


Group photo of female staff of Warid Telecom trained by Dr. Shumaila Shabbir from Shaukat Khanum Cancer Hospital as part of‘Think Pink’ Breast Cancer awareness campaign. The session was held at Warid Lahore office

Lahore (PR): ‘Think Pink’ is a joint campaign of Warid and ShaukatKhanumMemorial Cancer Hospital and Research Centre that is aimed at creating awareness on breast cancer, its symptoms and early diagnosis. Studies have shown that early detection of breast cancer can result in a survival rate of over 90%. Unfortunately, Pakistan has the highest incidence of breast cancer in Asia.Although it is a completely curable form of Cancer if diagnosed timely and as in most of the critical cases reported, the patientswere unable to identify the problem just because of not being aware of it.Warid’s female staff weretrained to volunteer to spread the ‘Think Pink’ thought.

Dr. Faisal Sultan, CEO SKMCH&RC, while speaking on the collaborative effort between Warid and ShaukatKhanum said“There are few brands which are known by their social character and Warid has always been a great support for the cause. Not only we have together spread the Think Pink message but there is always generous support from Warid we regularly get for the treatment of poor cancer patients who simply cannot afford A-class cancer treatment in Pakistan. 70% of our donations come from such responsible organizations and individual support.With the support of Warid Telecom, we have also successfully launched SKMT Mobile App. It’s a very useful mobile application with all key features combined in it.

The corporations, brands operating in society should giveback to the society by doing their little part. Waridtwice qualified forShaukatKhanumCSR Awards and other corporates should also benchmark by empowering their CSR strategy and role for social welfare.”