LAHORE, (APP): High Commissioner of Maldives to Pakistan, H.E. Ms. Farzana Zahir has said that the Maldives is looking to diversify the sources of construction materials imports including cement and steel coupled with the increasing demand for Halal food products.
She expressed these views in a meeting with the business community here at the Regional Office of the Federation of Pakistan Chambers of Commerce and Industry (FPCCI).
H.E. Ms. Farzana Zahir also invited Pakistani entrepreneurs, hoteliers, and real estate developers to invest in Maldivian Tourism Industry. The Maldives enjoys 74 percent occupancy in the tourism and hospitality industry that guarantees a great return on the investments in the industry, she added.
On this occasion, FPCCI’s Management Committee Chairman Irfan Iqbal Sheikh apprised the HC about the bottlenecks in the realization of the true trade potential that quantifiably exists between Pakistan & Maldives, which currently stands at a meager USD 9 million.
The absence of direct flights, lack of B2B (business to business) contracts, insufficient facilitation, and not targeting the right sectors are the topmost reasons that Pakistani traders have not yet been able to tap the true potential that exists in the Maldivian market, he added.
Irfan Iqbal Sheikh said that there is a substantive demand for Halal Pakistani food exports to the Maldives such as fresh fruits & vegetables; Halal meat; processed & semi-processed foods; dry fruits; various varieties of rice and organic snacks. He added that as far as the food products are concerned, Pakistan can beat the competition on all fronts in the Maldivian market; be it prices, quality or taste.
Imran Khalil Naseer, a prominent business leader from Pakistan, pointed out that Pakistan can actually learn a lot from Maldives’ tourism industry and its infrastructure – as Pakistan has many underutilized and under-marketed tourism hotspots like religious, natural, and historical destinations.
Usama Qureshi, an energy & FMCG expert, expressed his profound interest in the open-door policy of Maldives to welcome project proposals in the renewable & green energy sectors.
Concluding the meeting, Irfan Iqbal Sheikh proposed that a revised, updated, and expanded MoU should be signed between FPCCI & Maldives National Chamber of Commerce & Industry (MNCCI) to forge B2B alliances; which will eventually translate into a more vibrant G2G economic cooperation.
He also proposed the formation of an effective & functional Joint Business Council (JBC) between the two brotherly counties.
Furthermore, FPCCI Chief called for the launch of direct flights between Pakistan & the Maldives to make it possible for the business communities on both sides to embark on the much-needed business & economic tourism – else, all efforts may not produce the desired results, he added.
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