*Karachi:* Advisor to Chief Minister Sindh on Media, Sharmila Faruqui has said that media and culture go together and a balance should be kept between culture and media. This she said while addressing as chief guest here in a seminar on ‘Media Portrayal of Pakistani Culture’ at Sindh Madressatul Ismal (SMI) University here on Thursday.
She said that media should follow religious and cultural ethnic, however, these days some of the media houses were driven by commercialism and sensationalism and this trend must be discouraged. She appreciated the role of regional electronic channels which were very beautifully depicting their relevant culture and she stressed upon on promoting community radio.
Sharmila Faruqui added, ‘Media is shaping the society and it has a power to influence traditions and values. Great responsibility lies on media’.
She said that negativisms should be avoided in media. Positive aspects to be highlighted. It was the prime responsibility of media to follow the code of conduct Advisor to Chief Minister also highlighted the importance of radio journalism. Dr. Fauzia Khan Dean Faculty of Media ZABIST, DR. Rafia Taj Chairperson/Director Institute of Mass Communication Karachi University and dr. Muhammad Ali Shaikh Vice Chancellor SMILK also addressed the ceremony.