Lahore: HUM Network Ltd. concluded its bi-annual Pantene HUM Bridal Couture Week on the high notes of magnetism, brilliance and quality fashion to contribute towards the rising of Pakistan Fashion Industry. Day 3 was a prominent affair of bringing high end celebrities to the ramp as the showstoppers. A night of shebang glamour and recognition of the country’s top and growing designers on an International scale of commercial appeal.
Show one of the concluding day of PHBCW started with Zonia Anwaar’s Raze Zibaei – Secret of Beauty, an interpretation of a girl’s strength in individuality and charm on the most special day of her life, followed by Umsha by Uzma Babar’s new bridal collection, Khwahish. Ahsan Menswear was next to present his collection Tabeer 2018, on the runway. Show one of the concluding day ended on a high note with Across the Globe collection by designer duo Asifa & Nabeel. Their collection offered versatile silhouettes, chattering embroideries and mellowed colours. Show two of PHBCW day 3 started with the designer duo Nickie Nina’s Adeena Generation IV, which was followed by a special segment Strong is Beautiful featuring Maheen Ghani Taseer’s An-Nism…a String of Pearls collection. Munib Nawaz was next to present his collection Ghalib 2017 on the Catwalk. The three-day bridal extravaganza concluded on a high note with the designer extraordinaire Ali Xeeshan’s Denial. His way of expressing concerns about current social and political scenarios was deeply rooted in his brilliant showcase, PHBCW’s finale seemed like an epic act of truth and dare.
The concluding day of PHBCW brought high-end celebrities to the runway as showstoppers; the gorgeous singing sensation Qurat-ul-Ain Baloch show-stopped for Zonia Anwaar, while the multi-talented Saba Qamar added grandeur to Umsha by Uzma Babar’s collection. The delightful Kubra Khan show-stopped for designer duo Asifa & Nabeel, while Soch the Band performed for the brand. The charming Hareem Farooq, Usman Mukhtar and the witty Ali Rehman walked for Nickie Nina. Stunning Ushna Shah added allure to MGT’s collection, whereas Ali Noor walked for Munib Nawaz.
Pantene HUM Bridal Couture Week 2017 was choreographed by Vaneeza Ahmed Ali, with backstage management by Muneera & Aamir of Production 021. Make up and styling was by N-Pro and N-Gents. All public relations operations and media liaison was carried out by the in-house PR team of HUM Network Limited along with show production and execution by the special projects and events team at HUM Network Limited. Jewellery partner for PHBCW was Hamna Aamir.
Sultana Siddiqui – President HUM Network Limited
My dream in life has been that in Pakistan our positive things in culture and arts should be highlighted in the world. Keeping this in mind HUM Network Ltd. is doing so many things including fashion shows. Our fashion industry with its exquisite stitch work and rich designs should be introduced around the globe and we have been successful in doing so through our channels which are seen in 65 countries. We have introduced our designers and models through our fashion shows that are conducted aesthetically. Media plays a very important role in projecting the image of a country and our purpose is to highlight the soft image of this wonderful nation which has so much potential and talent. Today in our 15th edition of Pantene HUM Bridal Couture Week, we are proud to continue this vision along with our recent addition of pret shows.
SPONSORS’ ACKNOWLEDGEMENT The 15th edition of the country’s biggest bridal extravaganza is presented by Pantene and brought to you by Master MoltyFoam. The show is refreshed by Aquafina and savoury partner is Lays. FM106.2 is the official radio partner whereas snack partner is TUC; Nestle Nido is associate partner and Pizza Hut the food partner.
JEWELLERY PARTNER: HAMNA AMIR Hamna Amir is excited to present her stunning collection of Mughal-inspired jewellery pieces. The collection focusses on traditional bridal wear but with a modern twist to it for the brides of today. The collection features heavy use of gems and precious stones, handcrafted to perfection. It comprises Mughal chokers, traditional jhumkas/jhoomars along with Rani haars from yesteryear. The collection is an ode to the Mughal era presented with signature finesse that Hamna Amir is known for.
DESIGNERS’ INSPIRATIONS Zonia Anwaar: Raze Zibaei – Secret of beauty is an interpretation of a girl’s strength in individuality and charm on the most special day of her life. Deeply rooted in her culture and custom entering a new phase, Zonia Anwaar’s new bridal/trousseau collection is all about minimal old school silhouettes and timeless heirloom pieces. From jewel tones to pastels intricately handcrafted with eloquent floral patterns, metallic sheer layering and clean lines combining flattering cuts, the collection portrays true femininity.
Umsha By Uzma Babar: Umsha’s new bridal collection, Khwahish, is of visions gradually becoming certain. Khwahish is for the bold idealist, the liberated logician and the free spirited; a woman with ideas, goals, ambitions, and the drive to accomplish them. Made of extravagant silhouettes and textures as old as time, this collection is a blend of both; modern world romance and cultural values. Khwahish contains contemporary silvers, affluent golds, popular pastels and flamboyant reds, inspired by folklore and custom. Khwahish fulfills the longings of a bride, epitomizing a wish list, and assurance beyond the margins of time. It centres on the daydreams of a bride-to-be, how she wishes to look and the elements needed to accomplish a fairy tale wedding. Khwahish is an aspiration with a soul and purpose, a yearning. It’s a promise.
Ahsan’s Menswear: Ahsan’s menswear’s Tabeer 2018 collection, is inspired by a recent trip to the Mosque of Cordoba (Spain). Lost memories and untold stories, the collection’s over-arching focus are its patterns incorporating floral and detailed embroidery of Al-Andalus era wedding outfits. Luxury and comfort is the core of the 2018 collection.
Asifa & Nabeel: Asifa & Nabeel’s Across the Globe collection offers versatile silhouettes, chattering embroideries and mellowed colours. This collection is all about extravagant silhouettes with enriched embellishments indulging in intricacies, amalgamating the ethnicity with a contemporary twist. Opulent embellishments depict contrast between the bold intricacies, creating a dreamy decade.
Nickie Nina: Inspired by the magnificence of eastern antiquity, from the architectural treasures of eastern Europe to the intricate craftsmanship of Southeast Asia, Nickie Nina’s latest bridal collection Adeena Generation IV is a conglomeration of cultures that celebrate the regal beauty, dynamic colours and the unparalleled grace of the East. Re-imagined with a contemporary twist, the delicate gota embroidery and wasli textures surround bright and bold borders. Precious pearls are intertwined amongst Turkish motifs in karchob and sequins and the stones sit upon traditional chunri prints. In quintessential Nickie Nina style, vibrant pops of colour in gold, silver, royal blue and coral are featured across the collection, topped off with rose cut diamante for an extra air of elegance amongst gold and silver detailing.
MAHEEN TASEER: MGT’s second bridal collection An-Nism…a string of Pearls takes the journey that began in 2015, further, bringing her signature sense of style and elegance to the designs. Tradition comes together with modern sensibility, mixing memory and desire to create a collection for the bride of today. Confident, assured, she is proud of her heritage and ready for the future she is stepping into.
Munib Nawaz : Munib Nawaz’s latest collection is a tribute to the journey, cause and life of one of the subcontinent’s most prolific poets and thought leaders, Ghalib. Ghalib 2017 is a tribute to the modern artist who knows how to remain unique and true to his inner thoughts despite the social norms of being otherwise. Ghalib’s art is about his journey, the places he’s been to, the love he had and lost, and the questions of faith that kept him going. Ghalib didn’t succumb to social pressures, living life on his own terms. With this collection, Munib Nawaz attempts to showcase a collection that enables people to embrace their unique identities and put together their own image instead of how they are expected to be seen. The colours and the textures are based in what Ghalib would have looked like in this day and age, the nonchalance, the effortlessness and the ability to remain unique in a world of replicas. The shapes of the garments are modern with a lot of intrinsic detailing and the colours are gloomy yet retrospective, from spruce green to Turkish coffee and rusted copper. The idea is to give you a chance to step inside the mind of Ghalib and to give Ghalib a body to walk in!
ALI XEESHAN: Known for his individual voice and designs, Ali Xeeshan’s exclusively designed bridal and formal collection for PHBCW, Denial is all about experimental colour palette, cuts and silhouettes that point towards the action of declaring something to be untrue. His way of expressing concerns about current social and political scenarios is deeply rooted in his showcase and this Bridal Couture Week’s finale seems like an epic act of truth and dare.