Rang Barsay collection at Brands Just Pret

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Maham, Nida Ali, Sabeen with firends

Karachi, Sindh/Pakistan – April 31, 2012: Nida Ali, one of Karachi’s most promising and upcoming designers, recently showcased her Rang Barsay collection at Brands Just Pret, the city’s newest and most exciting multi brand store and the only one currently operational at Dolmen Mall, Clifton.

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Maria, Nida Ali, Uzma

The Rang Barsay introduced by Nida Ali is her Spring/Summer line and is based on a riot of colors, patterns and graphics. The Rang Barsay collection is based on a vibrant and distinctive color palette ranging from a bright red to a blush pink to a canary yellow. These colors are based on international predictions of runway trends, which Nida Ali has translated into her Spring/Summer line.

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Najia, Nida Ali

“This collection is one of my favorite because it’s exciting and vibrant,” said Nida Ali, the designer who has been designing since 2007. “The idea was to create clothes based on detailing and minimal but effective embellishments.”

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Nida Ali , Ghazanfar Ali, Ashal , Sameel, Anael

“We are delighted to launch Nida Ali’s “Rang Barsay” collection at Brands Just Pret and we ardently believe in her as one of the brightest stars of Pakistan’s fashion industry,” said Hadi Anwar, CEO of Brands Just Pret.

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Nida Ali, Sabeen

Brands Just Pret has one of the busiest events calendar of any multi-brand store with regular launches, events and exhibitions planned for every month. To view the calendar of events, please visit:

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Nida Ali, Samar Mehdi

The Rang Barsay collection has more than 20 designs, with varying shirt lengths but overall the shirt length has become shorter, explained the designer.

“It’s no more about the long sweeping hemlines which were in vogue earlier,” said Nida Ali. “Short is coming back into fashion along with detailing such as pleats, flares, wrap arounds etc.”

The launch of Rang Barsay at Brands Just Pret was extremely successful with a huge number of designs getting sold out on day one.

“I believe there is a huge need for high design value and reasonably priced clothing which is Nida Ali’s niche,” said Somaya Adnan, Managing Director of Brands Just Pret, Pakistan Operations.

Nida Ali’s collection is stocked at Brands Just Pret and new designs are added on every two weeks including on the web store where a purchase can be made using any credit/debit card and the product shipped at your doorstep within 2-3 days. Brands Just Pret is located at Dolmen Mall Clifton, and stocks around 35 designers including a jewelry designer, a shoe and bag designer besides a wide range of clothes.

Company/organisation info: Nida Ali is one of the brightest stars in the fashion industry. She launched herself with a Rangoli lawn collection some years ago.

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