Kunming, China: The 20th Kunming International Trade Fair and 5thSouth Asian Countries Trade Fair, held in Kunming, the capital city of Yunnan province of China has concluded successfully and initial reports reveal that Pakistan fared very well at the fair by dominating all the South Asian Countries not only in terms of being “Focus Country” but also in terms of its beautiful Theme Area built in the center of Kunming Exhibition Center, record participation of Pakistani exhibitors with 150 booths and huge sale of Pakistani products.  Trade Development Authority of Pakistan (TDAP) organized Pakistan’s participation in the event.

The provincial leadership of Yunnan province in particular and central leadership of China in general appreciated and congratulated Makhdoom Amin Fahim, Senior Federal Minister for Commerce for large scale and prominent participation in the fair. Commerce Minister was also the key note speaker for the 7th China South Asia Business Forum, where Pakistan held the rotating chairmanship this year.

Pakistan has been participating in this fair in Kunming since 2009 and this year Pakistan’s participation was extremely impressive and well received. According to preliminary estimates, there was a record sale of Pakistani products worth over PKR 300 million and 90% of the exhibitors sold their entire products they brought from Pakistan, which is a big success.

One of the important sale in this fair was an extra large Pakistani hand knitted carpet, which is one of the largest carpets in the world and famous as “Farsh-e-Azam”. This carpet was sold to the provincial government for use in the Kunming Exhibition Center. Other than carpets, the quality products from Pakistan like: Leather products, Textile and textile garments, Furniture, Cutlery, Herbal products, Handicrafts of Wood, Marble and Brass were appreciated by the visitors and all were sold.

Mr. Tariq Puri, Chief Executive TDAP added that due to consistent efforts of TDAP, Pakistani business community is making inroads into the Chinese markets and are also taking benefit of existing Free Trade Agreement between the two countries. He further added that TDAP had first time organized a Fashion Show in China during an official event which not only showcased the designers’ clothes to the Chinese people and other dignitaries of Asian region but also projected the soft image of Pakistan. There was an  immediate impact of the fashion show and the Chinese leadership showed keen interest in helping Pakistani businessmen and TDAP to open a retail outlet of Pakistani fashion at the commercial hub of Shanghai.

Another important feature of this year’s event was introduction and promotion of Pakistani Rice in the Yunnan province. The 10-member delegation of Rice Exporters Association of Pakistan (REAP) marketed Pakistani rice during the event and also distributed complimentary Biryani. Chinese appreciated the taste and aroma of the Pakistani rice.

REAP and other exhibitors appreciated the efforts of TDAP and Pakistan Consulate General in Chengdu for putting up an excellent show and they hoped they will build further on the leads which have been developed during this event.