Surmawala Shopping Festival 2012 – Karachi, Pakistan


Karachi: Surmawala is organizing a grand shopping festival from the 9th of July to Eid 2012. The extravaganza will be held at the central atrium of the Park Towers shopping mall located at Clifton Karachi, and is the largest endeavor of its kind to be held in Pakistan.

The Surmawala Shopping Festival marks the convergence of diverse consumer electronics and technology related products with the immense retail opportunities available for direct to consumer in todays marketplace.

For the first time in Pakistan, an electronics gala of this scale will run continuously for a period of over 40 days and will distribute over 50,000 free gifts to visitors, which is sure to create buzz and word of mouth throughout the region. To further amplify the excitement of consumers, we will be handing out free mobile phones every hour for the entire duration of the festival, spreading unmatched happiness to consumers in the season of Ramadan. On weekends, we will distribute 2 mobiles every hour and in the last 20 days of Ramadan we will go to the extent of distributing 4 mobile phones every hour.

This sort of consumer promotion has never been experienced in Pakistan and

 is designed to create immense traffic to the event itself. To further sweeten the deal, all our electronic products will be marked down at a discounted rate, in line with our goal that this is a not-for-profit venture. This model has created shockwaves in international markets with single days such as Black Friday accounting for a huge chunk of sales, and one can only imagine what an impact a continuous 40 day festival will have on consumers.

Apart from these attractions, there will also be numerous extras such as free iftar, free mehndi& free face painting, and free massage chairs to keep audiences engaged. The entire festival will be frequented by celebrities and will be launched by our very own Boom BoomShahidAfridi.

This grand affair is in line will be spearheaded by Surmawala, a leading distributer of electronics in Pakistan with outlets present all over the country. To support this huge venture we are investing heavily in dozens of mega billboards in key traffic locations, over 100 pylons across the city, stalls at all leading hotels, malls/clubs, and extensive media coverage. First time in Pakistan, Surmawala offers free pick’n’drop from all leading hotels to Surmawala Shopping Festival at Park Towers.

We invite you and your brand to participate in this grand venture, and would love to accommodate your brands presence on our merchandize and materials, as per mutual agreement. We already have Dawlance, LG, Philips, Electrolux, Canon, Absons, Westpoint, GMobile, S-Mobile, Moulinex, Panasonic, and Black&Decker signed on as partners, and your company would be a welcome addition to this impressive roster of brands.

Karachi: The Surmawala grand shopping festival inaugurated at local shopping mall in Clifton. Famous cricketer Shahid Afridi, was the chief guest on the Occasion